VP Market Development,
Vicki Trees serves as the Vice President Market Development for Landis+Gyr Americas. In this role, she is responsible for bringing industry and customer perspectives into Landis+Gyr strategies and raising Landis+Gyr’s visibility with industry influencers. She leads a team of sales executives and works directly with utilities, trade associations, analysts, consultants, policy makers, and others to better understand the needs of the market and identify ways Landis+Gyr’s products and services can best meet these needs. She is an advocate for the advancement of smart utilities and cities, the digitalization and smartening of the grid, the empowerment of the energy consumer, and is continually seeking ways to help the world manage resources better.
An industry veteran, Trees has worked in the energy and technology space for nearly twenty years. She has held leadership roles in product management and marketing, as well as roles in research, project management, and business process consulting. Prior to this, Trees served as general manager for a cable television distribution company and held positions in marketing, customer service, and general management within the telecommunications industry.
Trees is an active participant in numerous industry associations and serves on several boards and committees, including: SECC board member, SEPA, AEE, Clarion Women in Energy Council, Wi-SUN Alliance, DistribuTECH program committee, TechAdvantage program committee, NARUC, EEI, APPA and NRECA.
Trees holds a degree in Economics and Political Science from the University of Minnesota. She and her husband reside in central Minnesota.